latest source

latest source
марк. источник последнего заказа* (источник, через который был получен самый последний по времени заказ данного клиента; напр., если клиент когда-то приобрел подписку на журнал через рекламного агента, но последнее по времени возобновление подписки осуществлялось с помощью вложенного в журнал купона, то источник последнего заказа данного клиента — этот купон; такая информация указывается в специальной записи вместе с информацией о первоначальном и предыдущем источниках и используется для планирования рекламной кампании)
See:

Англо-русский экономический словарь.

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Смотреть что такое "latest source" в других словарях:

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